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SEO Specialist

Cluj-Napoca, Romania

Job Type:

Hybrid

Workspace:

Full Time



Description: We are seeking a highly skilled and experienced Senior SEO Expert to join our team. The ideal candidate will be responsible for developing, implementing, and managing our company’s overall SEO strategy. They will work closely with other marketing and content teams to ensure that SEO best practices are integrated into all digital content and campaigns. This role requires a strategic thinker with a proven track record in SEO and digital marketing.


Responsibilities:

Strategy Development:


Develop and implement comprehensive SEO strategies to improve organic search visibility and drive traffic.


Conduct keyword research, competitive analysis, and content gap analysis to identify opportunities.


Stay up-to-date with the latest SEO trends, search engine updates, and industry best practices.



Technical SEO:


Conduct regular technical audits to identify and fix issues related to crawlability, indexability, and site performance.


Collaborate with the development team to implement technical SEO improvements, such as page speed optimization and mobile usability enhancements.


Monitor and resolve issues related to duplicate content, broken links, and other technical SEO factors.



Optimise website content, meta tags, headers, and images for targeted keywords.


Ensure website structure, URL architecture, and internal linking strategies support SEO best practices.


Implement and monitor schema markup to enhance search engine understanding and visibility.



Analytics and Reporting:


Use SEO tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs) to monitor performance, track key metrics, and generate reports.


Analyze website traffic, user behavior, and search engine rankings to measure the effectiveness of SEO efforts.


Provide regular updates and insights to stakeholders, highlighting successes and areas for improvement.



Content Strategy and Optimisation:


Work closely with the content team to develop SEO-friendly content that aligns with business goals and user intent.


Optimise existing content for search engines and ensure new content is created with SEO best practices in mind.


Perform ongoing content gap analysis and recommend content improvements.


Requirements and skills

Bachelor’s degree in Marketing, Business, Computer Science, or a related field.


Minimum of 5 years of experience in SEO, with a proven track record of successful SEO campaigns


Proven experience in developing and implementing successful SEO strategies.


Strong understanding of search engine algorithms, ranking factors, and SEO best practices.


Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, etc.

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